Use Google Analytics and Google Search Console
These tools won’t promote your blog, per se, but they are great for showing you your growth over time. Both are free tools from Google that tell you how people get to your website, what they do on your site, and what content is most engaging. If you are serious about growing your blog, you will need to rely on these tools for a lot of basic insights.
Google Analytics will tell you your average user’s time on page, sessions, bounce rate, and much more. Google Search Console, meanwhile, will help you understand how Google crawls your website and, if your site is getting organic traffic from search engines, what keywords they’re searching that trigger your blog posts.
Now that you have some tips to promote your blog and track its growth, good luck! And don’t underestimate a tool for extra insights on your competition that will help you build a strategy to grow!